Increasing Digital Engagement for Greater Membership
Strategic marketing planning | digital marketing | social media marketing | Public relations
A local branch of a national non-profit organization with modest membership, the Junior Woman’s Club of Raleigh needed to greatly increase their online presence in order to stay relevant and gain new members.
A digital plan was rolled out which included updating the Club’s website so it could serve as a resource for prospective and current members, and building out the club’s social media accounts and encouraging members to share club activities.
In a short few months, online engagement increased by over 30% and membership increased by 10%.
