Clear Communication Leads to Digital Growth
Growth Marketing | VOC | Social media marketing | analytics
The RentBlazr app was new to market and needed to grow its user base. Through surveys and informal conversations, the major consumer pain points in the market and the app itself came to light. By establishing an online community and open communication with users, the app’s user base grew by over 40%.
By acting as the voice of the customer with developers, the user experience with the app was greatly improved and was better able to meet the needs of the users.
The app’s growing social media presence made it possible to use Facebook, LinkedIn, and email to relay information and provide applicable content for existing and prospective users.
